As the demand for mobile application is increasing day by day, to increase the value of your brand and to engage with the customer you must have the great application idea. A mobile application can help you in your product marketing. Now, we can understand that to create a mobile application is very crucial decision for any kind of business and to select the perfect platform for creating an application is another vital section. Generally, during mobile application creation, Development Company starts the process with any one platform, test it and then implement it on another platform. Here, the question arises of Android VS iOS? It became difficult to choose the best in between these two.
Let’s have a look at some important factors which will certainly help you to choose one out of these two operating systems Android VS iOS.
- Location: If you are focusing on any particular region to target then selection of Android and iOS became easy because we all know that iOS focus on the premium customers who have great income and Android focus on the masses which is more affordable in comparison with iOS. So, if you are targeting for the region like Asia, South America, South Africa then you should go for the Android platform rather than iOS.
- Revenue: It has been noticed that application download rates are higher on iOS than Android. Although, we are aware that iOS applications are paid and then also it is getting more customer in compare with Android. Therefore, if your primary focus is to generate revenues and not for reaching masses then iOS application is more preferable than Android.
- Cost: Cost plays a vital role while creating an application. Generally, cost can be decided through the features of application. However, after comparing iOS and Android application cost at some level, iOS application is more costly than Android application. It is true that the coding for an iOS application is easy and compact than Android because Android support Java language to write a code which is little more tedious in compare with swift and Objective C. Even though, it is quite surprising that iOS apps are more costly.
- Features: If you are planning to create your retail application OR E-commerce application then according to the facts and figures you should go for Apple. Research shows that more than 23% apple users prefer to purchase through their mobile phone and this rate for an Android user is just 17%.
All of these points can help you to make a decision in between Android vs iOS but before comparing and selecting any platform you should understand about all the features and discuss it with your developer who knows more about these aspects. If your study shares that your target audience is more focused on Android and you are looking for some features that cannot be supported by iOS then go for Android first and if you are focusing on the factors like country, cost and time then go for iOS first where your target audience from high earning society. In short, before selecting any one platform at initial stage look at all the features and take the decision.
Concetto Lab is one of the best Android and iOS application development companies in India which can provide you a proper guidance to build your application for a particular platform through their mobile application professionals.