Best Tools for Mobile Marketing - Concetto Labs

Best Tools for Mobile Marketing

Author image By Manish Patel  |  Thursday, September 21, 2017 12:52 PM  |  3 min read  |   261

Best Tools for Mobile Marketing

Best Tools for Mobile Marketing

If you ask us what Mobile Marketing is, we would explain it in very simple terms. Mobile marketing is an act of scheming profile-raising movement targeted for smartphones, tabs, and other handheld communication devices. With the new technologies mushrooming every now and then, it is imperative for digital marketers to keep themselves well-run and incorporate those into their marketing approach.

Mobile marketing is one of the best ways to reach out to people if you plan to do something great with your app ideas. If used well, mobile marketing can prove to be the best tool to potentially increase sales.

Some of the tools like social media, video ads, mobile applications, and mobile pay –are the best now, having the prospects to be incorporated to enhance visibility and boost up sales.

According to a survey conducted in the year 2016 by a leading marketing research firm, 40% of all online purchases take place through smartphones and 66% of the consumers buy a product after they receive SMS from a particular brand. Such is the importance of mobile marketing.

Here we will have a look at some of the useful tools that can increase the potential sale, and increase a brand’s visibility exponentially:

Video Apps:

Video ads are the new craze in the world of advertising. Video ads are not only popular; they’re also highly operational at retaining the user’s interest in the ad. Many the apps like Smule, Facebook, etc. have inbuilt video ads that hit the user’s mind often. The only point to be noted is the length of the ads. Too lengthy ads are not well responded by the users. A recent survey by the Yahoo group suggests that around 60% of the consumers respond best to video ads of 30 seconds or less.

Vertical video apps:

Vertical videos, when compared to the ads which are shot horizontally, have a comparatively much higher success rate with the customers. This is another excellent way to market your apps or products. As a matter of fact, many companies like Audi have been benefitted by the use of vertical video ads. In fact, the very famous app, YouTube has recently enabled a vertical video app which has given it a lot of advantages, followed by many others in the market.

Social Media Messaging apps:

Short Messaging alternatives instead of regular text messages or SMS are rapidly gaining popularity as an alternative mode of communication. One of the best examples of these messaging apps is Facebook bot Messenger. These apps are the best for communication between producers and consumers because they are quick and personal.  Big brands can also use them to offer tailored and limited deals to their customers.

Also Read: Why should you own Mobile apps for small business?

Mobile apps:

Many companies and brands have opted for their own apps, which has increased their involvement with the customers. Having their own apps always has an edge over links that would eventually take the customer to the company’s website. Mobile apps are evidently the best way to augment consumer involvement with the brand. The benefit of buying an app is certainly immense.

Apart from the above-mentioned tools, there are many others like location-based strategies; Social Shopping, Flurry, etc. which are also equally beneficial.

Mobile Marketing


Concetto Labs is a web and mobile app development company based in India where we continuously update ourselves and provide up to the mark services to our clients. Hire mobile app developer to create marvelous web, mobile, and desktop-based apps.


Best Tools for Mobile Marketing

Concetto Labs



Author image

Manish Patel

Manish Patel is a Co-Founder of Concetto Labs, a leading mobile app development company specialized in android and iOS app development. We provide a one-stop solution for all IT related services.

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Mr. Sieva Savko
Customer for over 4 years Mr. Sieva Savko Norway

Concetto Labs have provided us with a tremendous amount of help. Their competence in various IT fields led to a positive outcome while facing different challenges. A lot of value was given by their helpful professional staff. To describe this company in three words: effectiveness, collaboration, trust. I would also like to personally thank Mr. Tejas Patel for his positive, friendly, and highly competent approach. The all-around support provided by him made every task at hand a no-brainer.

Miss. Caroline Jack
Customer for over 4 years Miss. Caroline Jack South Africa

It has been an absolute pleasure working with the Concetto Labs team! We have worked together on a few projects now, all of which have been successful. You can rely on good communication and response times from these guys. And they go above and beyond to ensure that the result is achieved. Because of their great service, they have become an integral part of our business and we will continue to use them going forward.

Mr. Richard Bartlett
Customer for over 3 years Mr. Richard Bartlett United States

Concetto Labs is a group of incredibly talented individuals. They are very responsive and communicate with you each and every step of the process. I worked with Manish Patel throughout the entire process and must say that I have never conducted business with a more honest and professional individual. Together with his team, Manish created exactly how we envisioned it to be. Thanks for all of your hard work.

Mr. Conrad Abraham
Customer for over 2 years Mr. Conrad Abraham United States

Concetto Labs team is my go-to for any simple or complex development projects. They have risen to the challenge. Great project management, communication, and super quick turnaround. I've done multiple projects with them and don't plan on changing that.

Mr. Edward Chin
Customer for over 4 years Mr. Edward Chin Canada

Concetto Labs was able to bring my complex idea to life. Throughout the project, Concetto Labs maintained constant communications and was always professional - considering I had no experience in what I wanted to create their welcoming attitude, patience, and knowledge in the field created the perfect environment to work in. I was so impressed with their work that I've kept them on board as my go-to experts. Thanks for the worthwhile experience and the breathtaking product.

Karuna Govind
Karuna Govind CTO & Co Founder (Coupay) London, UK

We started working with Concetto Labs due to the influx of work on mobile (Flutter) and frontend (React.js). It's been fantastic working with them. Good, consistent communication and good quality of work means they may be our first choice for many projects to come.

Arunabha Choudhury
Arunabha Choudhury Director (Fuzzann Technologies Private Limited) India

We are a healthcare IT company and wanted to build a Mobile Application for both Android and IOS using Flutter. The Concetto Lab team has been very patient with our project requirements and made sure all our queries are answered. It was a great show of professionalism and customer relationship. Even during the project, the team was very accommodating of all the changes we requested. The project was delivered successfully and we deployed the app in the Android Play Store. Overall, the entire process has been very transparent and the team was able to deliver exactly what we had envisioned the project outcome to look like.

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