10 Golden Rules To Boost App User Engagement | Concetto Labs

10 Golden Rules To Boost App User Engagement

Author image By Manish Patel  |  Thursday, October 12, 2017 04:47 PM  |  4 min read  |   0

User Engagement

You have given your star idea the shape of an impressive app. But what next? What is your game plan to engage more and more people as your app user? What are those secret techniques and strategies which can increase the percentage of user engagement of your app? How essential is it to create an enduring customer relationship and understand the niche mobile marketing strategy and detail the user experience? With these and more of related questions which can help you get a loyal clientele irrespective of market dynamics and competitiveness, let’s browse through the golden rules to increase the app user engagement.

1. APP STORE LISTING

App store listing starts your journey of enhancing the level of user engagement much before a prospective user downloads your app or uses it for the first time. At this place, your app should be able to give answers to the prospect as to why he/she download your app exclusively, what’s the unique selling proposition of your app and what all solutions does it provide. In short, the first-time app user is keener to know the HOW’S of your app than the WHAT. This means you need to educate your users first with the key benefits of your app and thereafter when the user is accustomed to how your app will benefit him/her, you should move on to the characteristic features of your app.

2. GREAT PERFORMANCE

As a user, I would always prefer an app that runs at maximum speed but eats minimal storage space. This concludes with the essential feature of the app being reliable and fast each time it has a user interface. Even Google lowers you on the SERP scale if your load time is more than 2 seconds, thus bringing down your bounce rate. There are several tools in the market to help you evaluate and leverage your app performance.

3. THE ONBOARDING PROCESS

Easy access is what every individual desires to have at any place or location be it in a virtual world or real life. One can provide the option of login or sign up through other social media options like “Login through Facebook” or “Login through Instagram”, for ensuring time-saving and easy entry of prospective users in your app world.

4. REWARDS, INCENTIVES, AND OFFERS ARE LUCRATIVE

The level of user engagement for apps with rewards and offers for users is comparatively more than with apps without offers and incentives. The use of bonuses and rewards increases the frequency of visits to the app, improves brand loyalty, increases user retention, and most importantly delights its users.

5. PUSH NOTIFICATION

Push notification in the context of user engagement level needs to be worked out in a very calculative way. Untimely and unnecessary notifications might turn off the app user. And so your app should have the option wherein the user can opt-in or opt-out from the notification setting. Also, the notification shared by the app should contain valuable information and offers.

6. CUSTOMIZATION IS EVER IMPRESSIVE

There are multiple tools in the market that can help the app owner get information related to the taste, preference, demographics, timing, and more personalized aspects of their users. And so making use of these and more such information to provide a personalized app user experience to users is a great way to improvise on the level of user engagement. In a way, your return on investment gets increased since your efforts are more direct and certain.

7. FEEDBACK SHOULD ALWAYS BE RESPONDED TO

Like any other customer, every app user needs to get heard for his feedback and suggestions. The more he is responded to, the more he feels engaged in the app. Specific turnaround time should be provided to the user every time he/she contacts the app with any query. This helps in trust-building, improves the App rating, and also gets the NPS of your app (Net promoter score).

8. MAKE OUR APP SHAREABLE

If your app is more shareable, its reach will increase automatically. Your app should be well integrated with social media options like Facebook, Twitter, Instagram, and more. Sharing of the app also induces word-of-mouth publicity, makes the app more engaging and thus more interesting. In fact, sharing the app can be an incentive-funded program, which will push the users to share it more and more. Cross sharing on multiple platforms ensures a vast spread reach to multiple audiences.

9. KEEP YOUR USERS UPDATED

In today’s fast-moving technologically trendy era, the users are happy with the apps which help them in moving parallel to the trend speed. Regular updates to the app keep your app alive in the eye and mobile of the user. Updates can also be used as a medium to introduce new relevant features to the app. All said one must also maintain the discipline in the context of the frequency of updates and level of update.

10. PROVIDE EXPERIENCE

The core content as provided by your app might be similar to varied other apps in app world. But what makes you stand out is the user experience provided at your end. Since the level of human dependency has increased a lot in our routine life, these apps also need to provide an experience that has human element glued to it. The app user should feel like being integrally connected to the app in his routine life.

User Engagement

CONCLUSION

All the above-mentioned golden rules will help your app create an impact that will increase the level of user engagement. But how and to what extent these rules are to be implemented is at your sole discretion and rationality.

Concetto Labs is a leading Mobile app development companies in India. We develop effective and user-friendly apps.

 


Author image

Manish Patel

Manish Patel is a Co-Founder of Concetto Labs, a leading mobile app development company specialized in android and iOS app development. We provide a one-stop solution for all IT related services.

Why Our Client Love Us?

  • Fast kick-off
  • Agile Ready
  • 98% Client Retention
  • 360-Degree solutions

Our integrity and process focuses largely on providing every customer the best recommendations for their respective business. Our clients become recurring customers because we always go beyond their expectations to deliver the best solutions.

Get In Touch
Mr. Sieva Savko
Customer for over 4 years Mr. Sieva Savko Norway

Concetto Labs have provided us with a tremendous amount of help. Their competence in various IT fields led to a positive outcome while facing different challenges. A lot of value was given by their helpful professional staff. To describe this company in three words: effectiveness, collaboration, trust. I would also like to personally thank Mr. Tejas Patel for his positive, friendly, and highly competent approach. The all-around support provided by him made every task at hand a no-brainer.

Miss. Caroline Jack
Customer for over 4 years Miss. Caroline Jack South Africa

It has been an absolute pleasure working with the Concetto Labs team! We have worked together on a few projects now, all of which have been successful. You can rely on good communication and response times from these guys. And they go above and beyond to ensure that the result is achieved. Because of their great service, they have become an integral part of our business and we will continue to use them going forward.

Mr. Richard Bartlett
Customer for over 3 years Mr. Richard Bartlett United States

Concetto Labs is a group of incredibly talented individuals. They are very responsive and communicate with you each and every step of the process. I worked with Manish Patel throughout the entire process and must say that I have never conducted business with a more honest and professional individual. Together with his team, Manish created www.travcentiverewards.com exactly how we envisioned it to be. Thanks for all of your hard work.

Mr. Conrad Abraham
Customer for over 2 years Mr. Conrad Abraham United States

Concetto Labs team is my go-to for any simple or complex development projects. They have risen to the challenge. Great project management, communication, and super quick turnaround. I’ve done multiple projects with them and don’t plan on changing that.

Mr. Edward Chin
Customer for over 4 years Mr. Edward Chin Canada

Concetto Labs was able to bring my complex idea to life. Throughout the project, Concetto Labs maintained constant communications and was always professional - considering I had no experience in what I wanted to create their welcoming attitude, patience, and knowledge in the field created the perfect environment to work in. I was so impressed with their work that I've kept them on board as my go-to experts. Thanks for the worthwhile experience and the breathtaking product.

Karuna Govind
Karuna Govind CTO & Co Founder (Coupay) London, UK

We started working with Concettolabs due to the influx of work on mobile (Flutter) and frontend (React.js). It's been fantastic working with them. Good, consistent communication and good quality of work means they may be our first choice for many projects to come.

GlobalClients
Good Firms Clutch App Futura Microsoft Associate Mobile App Top Developers Gesia
 

Ahmedabad

303-309, City Center, Science City Road,
Ahmedabad - 380060
 

Broomfield

2355 Prospect LN,
Broomfield CO-80023
 

Oshawa

1557 Clearbrook Dr,
Oshawa, ON L1K 2P6
 

Ilford

6 Hastings Avenue,
Ilford, IG6 1DZ, UK
 

Bodo

Lille Hunstad 4A,
8019 Bodø