Have You Heard About Super Apps? Learn Everything About

Have You Heard About Super Apps? Learn Everything About Them!

Author image By Manish Patel  |  Wednesday, December 8, 2021 03:15 PM  |  4 min read  |   709

super app

What exactly is a super app, and why is it becoming so popular in 2021? This may be the hot topic all over app developer news in the last few months. It’s simpler describing what all super apps share in common these days. For one, in a single move, they have managed to bring the commercial experience of people even closer. After all, it gets tiring maintaining multiple unique passwords and browsing through a heap of apps (that take up too much space and updating). Super apps have shelved that and brought users a single one that can get all the tasks done at the click of a button. This is the reason many companies are considering making their own super app as they look to pull more customers towards their brand. Today, we’re going to discuss everything you need to know about super apps and what makes them so super!

So, what do we mean by the term Super App?

A super app refers to a platform created by a brand performing several services under one roof. For instance, WeChat, which had launched itself as a messenger app, has now extended into cabs, payments, shopping, and food delivery, turning it into a super app.

Retail space for all kinds of brands and stores across industrial verticals will be available on the super app. This is very similar to the physical world analogy of shopping malls.

Get details about Super Apps and their Creators

Enquire Now

Who Creates these Super Apps?

Technically, brands possessing a stream of multiple products and services available are leaning towards putting all their offerings into a single app.

The idea of a super app first started up in Southeast Asia and China, where the internet service providers such as GoJek, WeChat, and Grab took advantage of the customer traffic they already received on their platforms that originally were launched as communication or social media apps. They have customers added services under one umbrella to improve their revenue income.

Which Organizations in India are Getting their Super Apps?

The Tata Group from India will be one of the significant entrants from India’s already congested super app universe. Presently, Reliance Industries, with the name of Jio, has combined multiple services and experiences like online shopping, grocery delivery, content streaming, digital payments, ticket booking, cloud storage services, and more, which is an impressive feat.

Additionally, Paytm, the Alibaba Group investee has also raked in offerings like payments, gaming, stocks and portfolios, online shopping,  ticket bookings, banking, etc., into a single app. Alternatively, the Flipkart Group-owned PhonePe has also banded together with companies like Uber, Ola, Grofers, Swiggy, AJio, Delhi Metro, Decathlon, Booking.com, and more, providing their services from its native app.

At present, India is super app-ready because the large population has a substantial smartphone user base instead of desktop. Also, the ecosystem of apps has been altered to fit localized demands, which is a work in progress. The country is now a market where the majority of the population already knows how to use smartphones or is quickly adapting to using them for several purposes. This is one of the major factors contributing to the reason why Indian brands are turning towards creating super apps.

The consolidation of their offerings at one center will provide the companies with large volumes of customer data that will aid in studying consumer behavior apart from garnering an enhanced revenue.

What are the key components of super apps?

Super apps can only maintain their mantle if they perform extremely efficiently. Companies need to adapt to the traits and trends that consumers demand in the market each day. Hence, it is necessary to keep the following points in mind:

  • Promote Inclusiveness: Super apps have to be great for all their users all the time. This means that brands have to bring the physical-world inclusivity factor to the digital ecosystem and the other way around. Eliminating blockages to inclusivity will help curate a platform that is for everyone.
  • Social consciousness: Many brands and digital platforms have the chance to make the world a better place. The super app can do the same by aggregating services that are mindful of their effect on the earth. Social consciousness and lending a hand to improve the environment, especially when it comes to data silos, ethical branding, manufacturing, and logistical practices, are things to pay attention to.
  • Right to privacy: Certain locations like the US, Europe, and Canada are highly protective of the private information of the users. As data is the building block of the super app concept, developers and companies will have to create strong user data privacy policies to safeguard their consumers’ interests.

Whether it’s Walmart expanding their massive presence onto the digitized ecosystem, digital brands extending their offerings with partnerships on various digital platforms, or hybrid users; there exist core aspects that make the majority of elements for achieving success in the super app universe.

To make sure that every part of a super app fits together, software testing will play a pivotal role, more essential than ever. The need to cater to native user expectations regarding the design and functionality of all the apps within a super app can become a hub of bugs, must be mitigated for a smooth user experience.

What are the people saying about super apps?

Companies can ethically use information collected by the master super app to train artificially intelligent machines to predict customer behavior with greater accuracy. These apps can help piece together the market research environment even better than ever before when used correctly. Brands can get to know their consumers better, thereby giving them more curated experiences and better customer service.

Conclusion:

Creating a super app has multiple benefits, especially keeping up with the changes in the digital world. If you want to consolidate your services and cater to customers just like the big brands, you can get your own super app made easily. Concetto Labs has an expert team of developers ready to create your app and help you every step along the way. For more information, Contact Concetto Labs today!

Get the Best Super Apps Developed with us!

Contact Us

 


Author image

Manish Patel

Manish Patel is a Co-Founder of Concetto Labs, a leading mobile app development company specialized in android and iOS app development. We provide a one-stop solution for all IT related services.

Why Our Client Love Us?

  • Fast kick-off
  • Agile Ready
  • 98% Client Retention
  • 360-Degree solutions

Our integrity and process focuses largely on providing every customer the best recommendations for their respective business. Our clients become recurring customers because we always go beyond their expectations to deliver the best solutions.

Get In Touch
Mr. Sieva Savko
Customer for over 4 years Mr. Sieva Savko Norway

Concetto Labs have provided us with a tremendous amount of help. Their competence in various IT fields led to a positive outcome while facing different challenges. A lot of value was given by their helpful professional staff. To describe this company in three words: effectiveness, collaboration, trust. I would also like to personally thank Mr. Tejas Patel for his positive, friendly, and highly competent approach. The all-around support provided by him made every task at hand a no-brainer.

Miss. Caroline Jack
Customer for over 4 years Miss. Caroline Jack South Africa

It has been an absolute pleasure working with the Concetto Labs team! We have worked together on a few projects now, all of which have been successful. You can rely on good communication and response times from these guys. And they go above and beyond to ensure that the result is achieved. Because of their great service, they have become an integral part of our business and we will continue to use them going forward.

Mr. Richard Bartlett
Customer for over 3 years Mr. Richard Bartlett United States

Concetto Labs is a group of incredibly talented individuals. They are very responsive and communicate with you each and every step of the process. I worked with Manish Patel throughout the entire process and must say that I have never conducted business with a more honest and professional individual. Together with his team, Manish created www.travcentiverewards.com exactly how we envisioned it to be. Thanks for all of your hard work.

Mr. Conrad Abraham
Customer for over 2 years Mr. Conrad Abraham United States

Concetto Labs team is my go-to for any simple or complex development projects. They have risen to the challenge. Great project management, communication, and super quick turnaround. I've done multiple projects with them and don't plan on changing that.

Mr. Edward Chin
Customer for over 4 years Mr. Edward Chin Canada

Concetto Labs was able to bring my complex idea to life. Throughout the project, Concetto Labs maintained constant communications and was always professional - considering I had no experience in what I wanted to create their welcoming attitude, patience, and knowledge in the field created the perfect environment to work in. I was so impressed with their work that I've kept them on board as my go-to experts. Thanks for the worthwhile experience and the breathtaking product.

Karuna Govind
Karuna Govind CTO & Co Founder (Coupay) London, UK

We started working with Concetto Labs due to the influx of work on mobile (Flutter) and frontend (React.js). It's been fantastic working with them. Good, consistent communication and good quality of work means they may be our first choice for many projects to come.

Arunabha Choudhury
Arunabha Choudhury Director (Fuzzann Technologies Private Limited) India

We are a healthcare IT company and wanted to build a Mobile Application for both Android and IOS using Flutter. The Concetto Lab team has been very patient with our project requirements and made sure all our queries are answered. It was a great show of professionalism and customer relationship. Even during the project, the team was very accommodating of all the changes we requested. The project was delivered successfully and we deployed the app in the Android Play Store. Overall, the entire process has been very transparent and the team was able to deliver exactly what we had envisioned the project outcome to look like.

GlobalClients
Good Firms Clutch App Futura Microsoft Associate Mobile App Top Developers Gesia
Close
Are you enjoying reading what you see?

Feel like discussing more about this with our Sales Experts? Click on Create Similar Button.