What are the Challenges and Future Trends of Generative AI?

Author image By Manish Patel  |  Wednesday, June 5, 2024 06:45 AM  |  8 min read  |   46

What are the Challenges and Future Trends of Generative AI?

Summary: In addition to providing benefits like better decision-making, increased customer happiness, and a reduction in risks, Gen AI addresses a number of implementation issues that companies frequently encounter. This article discusses challenges in implementing AI, potential solutions, practical use cases of Generative AI, its future trends, and much more.

Generative AI has enormous potential for companies in various ways. Adopting Gen AI has several benefits, ranging from boosting customer happiness to increasing business efficiency through creativity and innovation.

Numerous instances of generative AI in action exist, such as ChatGPT, GitHub Co-Pilot, Google Bard, Bing Chat Midjourney, and Dall E 2. Generative AI’s versatility in combining different media forms—such as text into visuals or audio into text—has created a plethora of innovative and rewarding possibilities.

After declining by around 10% in the previous two months, the number of visitors to the ChatGPT website on desktop and mobile devices fell by 3.2% to 1.43 billion in August. Since March, the average monthly duration of visitors spending time on the website has also been decreasing; in August, they spent an average of just 7 minutes there as opposed to 8.7 minutes.

A recent poll of more than 500 senior IT leaders revealed that the majority (67%) want to make generative AI their top priority within the next 18 months, with one-third (33%) stating it will become their top priority.

Nevertheless, even while this technology is becoming more and more integrated into operational and research processes across a wide range of industries, many businesses are also reluctant to accept or use it due to the abundance of possibilities.

“CEOs and board members allocate time to learning about generative AI, and they should expect their teams to do the same.”
—Advisory’s National Managing Principal, Atif Zaim

What is Generative AI

What is Generative AI

Within the subject of artificial intelligence, generative AI makes use of machine learning methods such as unsupervised learning algorithms to produce digital films, photos, audio, text, and codes. The model is trained on a dataset without labeled outputs in unsupervised learning. Without assistance from humans, the model needs to find patterns and structures on its own. The goal of generative AI is to use these models to examine data and generate fresh, original content from it.

To evaluate data and produce fresh, original insights, generative AI and ML development company use technologies that employ complex algorithms. This enhances decision-making and simplifies processes. Using generative AI to create customized goods and services can also help firms remain competitive in a market that is always evolving.

By abstracting the underlying patterns from the input data, computers can create new content output through the use of generative AI. Although generative AI does not require knowledge of or access to code, it currently generates content mostly in response to natural language inquiries. However, enterprise use cases are numerous and include advances in material science and medicine and chip design.

What are the Benefits and Applications of Generative AI?

AI architectural advancements enable the automation, augmentation of humans or machines, and autonomous execution of business and IT processes using foundation models, such as generative pre trained transformers, which power ChatGPT. Generative AI can lead to speedier product development, better customer experience, and increased workforce productivity; however, the particulars depend on the use cases.

More than 2,500 executives participated in a recent Gartner webinar survey, and 38% of them said that the main goal of their generative AI investments is to improve customer experience and retention. The other goals were business continuity (7%), cost optimization (17%), and revenue growth (26%).

End users should be reasonable about the value they want to obtain, particularly if they are using a service that has significant limitations in its current state. Workers may save less time using generative AI if it produces biased or erroneous artifacts, which would require human validation. To make sure that every project either increases operational efficiency or generates net new income or better experiences, Concetto Labs advises linking use cases to KPIs.

What are the Practical Use Cases of Using Generative AI?

  • Although use cases for generative AI are already developing in the areas of artificial data, generative engineering, generative design, creative content, and content optimization, the field will advance quickly in both scientific discovery and technology commercialization.
  • High-level practical apps that are now trending are the following:
  • Augmenting and creating written content involves creating a “draft” output of text in the desired length and style.
  • Question answering and discovery: Enabling users to find input answers based on information and prompts
  • Tone: Text alteration to make language more palatable or formal
  • Summarization: Providing condensed forms of discussions, papers, emails, and websites
  • Simplifying: Investigating headings, formulating summaries, and distilling essential information
  • Content classification for certain use cases: arranging according to sentiment, subject, etc.
  • Improving Chatbot Performance: Enhancing “Sentity” extraction, whole-conversation sentiment categorization, and creating journey flows from broad descriptions are three ways to improve chatbot performance.
  • Software coding: creation, interpretation, justification, and validation of code
  • New use cases that will have long-term effects are as follows:
  • producing medical illustrations that depict a disease’s potential course
  • Synthetic data aids in enhancing limited data, reducing bias, protecting data privacy, and simulating future events.
  • Applications that give users information and proactively recommend additional actions
  • Modernization of legacy code

How Will Generative AI Affect Business Growth and Value?

How Will Generative AI Affect Business Growth and Value?

With the help of generative AI, there are novel and innovative ways to boost profits, save expenses, boost efficiency, and reduce risk. It will rapidly convert into a differentiator and competitive benefit.

Opportunities Fall Into Three Groups, According To Gartner.

Revenue Prospects

1. Product development: Businesses will be able to produce new goods faster thanks to generative AI. Novel Flavors and scents, new alloys, less hazardous home cleansers, faster and more accurate diagnoses, and new medications are a few examples.

2. New revenue streams: Research shows that businesses that are more advanced in their use of AI will see higher revenue gains.

Cost and Productivity Opportunities

1. Worker Augmentation: Generative AI can enhance employees’ capacity to create and modify writing, photos, and other media. It can also create, translate, and validate software code, summarize, simplify, and organize information, and enhance chatbot functionality. As of right now, the technology can produce a wide variety of artifacts rapidly and efficiently.

2. Long-term Talent Optimization: Workers will stand out for their capacity to use AI to collaboratively develop, implement, and improve concepts, services, procedures, and connections. The mutually beneficial partnership between the two will result in a quicker time to proficiency and increased range and competency of workers in general.

3. Process Improvement: Generative AI may extract meaningful, context-specific value from enormous repositories of knowledge that have been mostly untapped until now. As a result, workflows will alter.

Risk Opportunities

1. Risk mitigation: By analyzing and offering a deeper and wider view of data, including consumer transactions and perhaps problematic software code, generative AI improves pattern detection and accelerates the process of identifying any dangers to the business.

2. Sustainability: Generative AI may help businesses achieve sustainability goals by reducing the risk of stranded assets, assisting businesses with regulatory compliance, and integrating sustainability into decision-making, product design, and processes.

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What are the Risks of Using Generative AI?

What are the Risks of Using Generative AI?

Generative AI’s threats are substantial and change quickly. Threat actors from a wide range of backgrounds have already utilized the technology to produce artifacts that enable increasingly intricate schemes and “deep fakes,” or duplicates of things.

ChatGPT and similar programs are trained on vast volumes of openly accessible data. You must closely monitor how your businesses utilize the platforms because they are not intended to comply with copyright rules and the General Data Protection Regulation (GDPR).

Some Oversight Hazards to Keep an Eye on Are:

1. Insufficient clarity: These technologies are unpredictable since even the companies who created ChatGPT and generative AI models rarely completely understand how they work.

2. Precision: Sometimes, answers generated by generative AI systems are erroneous or fake. Before depending on or sharing information in public, be sure each output is accurate, appropriate, and useful.

3. Bias: Policies or controls must be in place to identify biased outputs and handle them in a way that complies with applicable legal requirements as well as business policy.

4. Copyright and Intellectual Property (IP): As of right now, there are no substantiated guarantees for data governance and protection in relation to private company data. We advise companies to take action to guard against inadvertently revealing intellectual property (IP). Users should anticipate that whatever information they enter into ChatGPT and its competitors will become public knowledge.

5. Fraud and Cybersecurity: Businesses need to ensure that mitigating mechanisms are in place and ready for bad actors’ use of generative AI systems in cyber and fraud attacks, including those that use deep fakes to social engineer staff members. Speak with your cyber insurance company to find out how much AI-related breach coverage is included in your current policy.

Also Read : A Comprehensive Guide to Building an AI-Powered App

Check Out Interesting Predictions of Generative AI in Coming Years

Over the next five years, generative AI is likely to have a significant impact on businesses. As predicted by Gartner,

  • Embedded conversational AI will be present in 40% of commercial applications by 2024, compared to less than 5% in 2020.
  • Up from 5% in 2021, 30% of businesses will have adopted an AI-augmented development and testing strategy by 2025.
  • AI generative design will automate sixty percent of the design work for new websites and mobile applications by 2026.
  • By 2026, almost 100 million people will use virtual coworkers to assist them in their work.
  • By 2027, artificial intelligence (AI) will produce about 15% of new apps automatically, without human input. This is not occurring in any way today.

What Are The Best Practices for Using Generative AI?

What Are The Best Practices for Using Generative AI?

Technologies that offer transparency and confidence in AI will grow in importance as a supplement to generative AI solutions. Executive leaders should also adhere to the following guidelines for the moral application of generative AI models, such as LLMs:

1. Start from Inside: Test rigorously with internal customers and employee use cases before deploying generative AI to create content for the customer or any other external audience. You don’t want delusions to hurt your company.

2. Transparent Prices: Be honest with individuals—employees, clients, or members of the public—about the reality that they are communicating with a machine by repeatedly labelling any conversations.

3. Take Careful Consideration: Establish procedures and safeguards to monitor biases and other reliability-related concerns. Validate results and look for instances where the model deviates from the norm.

4. Talk about Security and Privacy Issues: Ensure that sensitive data is neither input nor extracted. Verify with the model supplier that no one outside of your company will use this data for machine learning.

5. Go Slowly: Maintain functionality in beta for a long time. This lessens the need for flawless outcomes.

What are the Future Trends of Generative AI?

Many people in the business world create content of some form. Whether they create writing, photographs, hardware designs, music, videos, or something else entirely, generative AI will drastically change their profession. As a result, employees will have to transition into content editing, which calls for a different set of abilities than content production.

As apps grow more conversational, proactive, and interactive, the way the workforce uses them will also change, necessitating a redesign of the user experience. In the near future, generative AI models will start making suggestions instead of only answering questions in natural language. For instance, the model may suggest other graphics to you in place of the data-driven bar chart you requested. This will, in principle, boost worker productivity, but it also calls into question the prevailing wisdom that suggests humans should be in charge of formulating strategies.

The overall shift in the workforce will differ significantly based on the industry, geography, size, and products/services offered by the company.


It is critical to realize that incorporating generative AI into the business is a long-term strategic strategy that calls for commitment, attention, and financial resources rather than a quick-fix IT project. It is essential to regard the application of generative AI as part of your company’s broader strategy rather than as a separate tech program to guarantee success. It is unlikely to succeed if you try to operate it on the sidelines without adequate integration.

When adopting an AI solution, it is imperative to have a well-defined plan to accomplish the intended results. But this requires commitment and knowledge.

Get in touch with Concetto Labs, an AI app development company, to make your vision a reality. Our AI specialists know how to support you in implementing your AI solution and realizing your goals.

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Manish Patel

Manish Patel is a Co-Founder of Concetto Labs, a leading mobile app development company specialized in android and iOS app development. We provide a one-stop solution for all IT related services.

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