How Does Website Maintenance Boost Your Website's Traffic?

How does website maintenance boost your website’s traffic?

Author image By Manish Patel  |  Thursday, February 6, 2020 03:48 PM  |  3 min read  |   386

Website-maintainance-2

Most businesses understand the significance of having a website, but they simply develop a site, launch it, and never look back, overlooking the website maintenance completely. If your site isn’t adequately maintained, possibilities are you’re missing valuable clients or customers, which will eventually affect your business’s bottom line.

Websites need routine maintenance to make sure that all of the elements, such as inquiry or contact forms, links, images, payments, shopping carts, etc., are working safely and efficiently. Designing a visually appealing, platform-responsive, and user-friendly website is the initial step, letting the world know about your business’s existence. Still, routine maintenance is required if you want your business’s visibility to increase and flourish.

Here are the top reasons explaining why website maintenance is important for your business:

1. It boosts the website security:

Security is the top reason why website maintenance is crucial – and the major issue that often makes headlines. No matter if your business’ website is on WordPress or Drupal or some other platform, if it is stuffed with plug-ins, hackers across the globe are in search of vulnerability, and safeguarding from security breaches before they happen is essential.

For instance, if your online business uses WordPress or any other similar content management system (CMS), it’s essential to ensure that you’re ahead of the up-to-date version of your website. Therefore, you need to make sure that WordPress’s latest bug fixes and security patches are installed on your site in a timely manner.

2. It provides a better customer experience:

In case your website’s templates and theme files are outdated, they will take time to appear correctly on the new versions of mobile devices and web browsers. However, when you practice regularly programmed maintenance, you stay rest assured that the current version has been installed and is working appropriately.

Besides making sure your website appears correctly, you also need to maintain your website to ensure the user experience is fresh, seamless, and exciting. The final aspect a customer, potential client, or business partner wants to see while exploring your website are updates, photos, and specials that are months old.

3. Drives website traffic and SEO rankings:

When your website has the ability to drive traffic, it will improve your search rankings every time you add new content. WordPress Website maintenance also includes keeping your content up-to-date as per the trends. The more updated your website is, the more SERPs boost your rankings. On the contrary, search engines will also reduce your rankings if your site is rarely updated, and they may even remove your website from its search results if they suspect it has been affected by malware.

4. Keeps your existing customer base happy:

It is crucial that your existing customers are happy and excited about your products and services all the time. And this can happen by regularly updating your website and offering them interesting, relevant, shareable, and content that gives them an idea to take action. You should offer these actionable items to your customers, including coming to the store for a sale or special product, signing up for an event, making a donation, etc.

An easy and simple way to update your website and drive better traffic to it is to frequently add content to your blog, or become active on social media platforms. Let your customers know you value them and their engagement with your business or brand.

5. Keeping a backup of essential files:

One of the significant tasks of website maintenance is backing up all of your website’s files. This task can be accomplished either manually or through automated services offered by a web hosting provider. Backing up your data is essential because the last thing you will never want to happen is to lose all of your website’s data. If this is what happens due to a malware attack or natural disaster, you would need to rebuild your entire website from point A.

This would cost significant time and money. If your business’ website is informational and simple, then backing up on a monthly basis is probably more than enough. However, if your website has more dynamic elements such as content and images that are constantly changing in your online store, then backing up more often is critical.

Conclusion

website maintenance

Maintaining and updating your website regularly is one of the significant ways to drive online success. Website maintenance mostly fuels the ROI of your business and boosts the overall performance efficiently.

How does website maintenance
boost your website’s traffic?

Contact US

 

FAQs

1. How much it cost for website maintenance?

Website maintenance cost varies from business to business, and to give an estimation, it will cost each year around $400 to $60,000.

2. Why it is vital to maintain a website?

Maintaining your website efficiently helps you to promote your brand seamlessly and boost overall traffic.

3. What do you mean by website maintenance?

It is a process of frequently checking your website for errors and problems to your website up-to-date.
 


Author image

Manish Patel

Manish Patel is a Co-Founder of Concetto Labs, a leading mobile app development company specialized in android and iOS app development. We provide a one-stop solution for all IT related services.

Why Our Client Love Us?

  • Fast kick-off
  • Agile Ready
  • 98% Client Retention
  • 360-Degree solutions

Our integrity and process focuses largely on providing every customer the best recommendations for their respective business. Our clients become recurring customers because we always go beyond their expectations to deliver the best solutions.

Get In Touch
Mr. Sieva Savko
Customer for over 4 years Mr. Sieva Savko Norway

Concetto Labs have provided us with a tremendous amount of help. Their competence in various IT fields led to a positive outcome while facing different challenges. A lot of value was given by their helpful professional staff. To describe this company in three words: effectiveness, collaboration, trust. I would also like to personally thank Mr. Tejas Patel for his positive, friendly, and highly competent approach. The all-around support provided by him made every task at hand a no-brainer.

Miss. Caroline Jack
Customer for over 4 years Miss. Caroline Jack South Africa

It has been an absolute pleasure working with the Concetto Labs team! We have worked together on a few projects now, all of which have been successful. You can rely on good communication and response times from these guys. And they go above and beyond to ensure that the result is achieved. Because of their great service, they have become an integral part of our business and we will continue to use them going forward.

Mr. Richard Bartlett
Customer for over 3 years Mr. Richard Bartlett United States

Concetto Labs is a group of incredibly talented individuals. They are very responsive and communicate with you each and every step of the process. I worked with Manish Patel throughout the entire process and must say that I have never conducted business with a more honest and professional individual. Together with his team, Manish created www.travcentiverewards.com exactly how we envisioned it to be. Thanks for all of your hard work.

Mr. Conrad Abraham
Customer for over 2 years Mr. Conrad Abraham United States

Concetto Labs team is my go-to for any simple or complex development projects. They have risen to the challenge. Great project management, communication, and super quick turnaround. I've done multiple projects with them and don't plan on changing that.

Mr. Edward Chin
Customer for over 4 years Mr. Edward Chin Canada

Concetto Labs was able to bring my complex idea to life. Throughout the project, Concetto Labs maintained constant communications and was always professional - considering I had no experience in what I wanted to create their welcoming attitude, patience, and knowledge in the field created the perfect environment to work in. I was so impressed with their work that I've kept them on board as my go-to experts. Thanks for the worthwhile experience and the breathtaking product.

Karuna Govind
Karuna Govind CTO & Co Founder (Coupay) London, UK

We started working with Concetto Labs due to the influx of work on mobile (Flutter) and frontend (React.js). It's been fantastic working with them. Good, consistent communication and good quality of work means they may be our first choice for many projects to come.

Arunabha Choudhury
Arunabha Choudhury Director (Fuzzann Technologies Private Limited) India

We are a healthcare IT company and wanted to build a Mobile Application for both Android and IOS using Flutter. The Concetto Lab team has been very patient with our project requirements and made sure all our queries are answered. It was a great show of professionalism and customer relationship. Even during the project, the team was very accommodating of all the changes we requested. The project was delivered successfully and we deployed the app in the Android Play Store. Overall, the entire process has been very transparent and the team was able to deliver exactly what we had envisioned the project outcome to look like.

GlobalClients
Good Firms Clutch App Futura Microsoft Associate Mobile App Top Developers Gesia
Close
Are you enjoying reading what you see?

Feel like discussing more about this with our Sales Experts? Click on Create Similar Button.