Microsoft Rebrands Flow Service to Power Automate in Ignite

Microsoft Rebrands Flow Service to Power Automate in Ignite 2019

Author image By Tejas Patel  |  Monday, December 21, 2020 06:54 PM  |  5 min read  |   86

Rebrand Robotic

In this digital era, you will find several cloud services or applications to do just about everything. But what’s the actual point, if we can’t couple it together and work?

Disconnected applications and services are much like a cell phone device that has no internet accessibility. In this state, you cannot make any progress. But, Microsoft Power Automate allows your apps, services, and employees to work together seamlessly. If technology and your team are coupled together and started working together, then you can work smarter, work less, and do more.

What is Microsoft Power Automate?

Microsoft Power Automate, formerly known as Microsoft Flow or MS Flow. It is Microsoft Power Platform’s one of the newest services. With Power Automate, you can streamline time-consuming tasks and paperless processes. Automate is a workflow automation engine that focuses on Business Process Management (BPM). It aims to optimize, enhance, and automate your business processes.

Why Did Microsoft Rebrands Flow?

At the Ignite 2019, Microsoft announced the rebranding of Microsoft Rebrands Flow as Power Automate, the latest additions, and features to its Power Platform family. It brings in line with the rest of the platforms.

As a part of Power Platform alongside Power BI and PowerApps, the rebranding aligns with those other services. Moreover, Microsoft is adding support for RPA – Robotic Process Automation. With the integration of RAP, the app can support UI flows and become an end-to-end automation solution. It allows you to do both API-based automation and UI-based automation.

In the case of what Power Automate offers there are a few changes from the overall Microsoft Rebrands Flow experience. With this service, users can create automated workflows across applications. It’s known as an enterprise-oriented IFTTT competitor. Users can gather data collected, file synchronization, and notifications using automated chains.

With the help of AI and bots, RPA automates business processes, repetitive tasks, and freeing up staff to be more productive. You can easily create UI flows in Power Automate, which requires minimal coding knowledge. This means anyone from your organization can be a developer now.

Power Automate vs Flow

Microsoft Rebrands Flow always had limitations such as starting a second flow as a continuation of the primary one, not being capable of reordering the steps in each flow, the complexity of new flow recreation, or reconnecting it to new lists, approved email formation, and so on.

Now, Microsoft has eliminated these limitations and added new features that empower business through its new capabilities – the Power Automate Platform.

Before we proceed further, let us tell you a quick note on rebranding. Microsoft has to rebrand one of its products every quarter or it’s not allowed to call itself Microsoft. Microsoft Flow launched out of preview in October 2016. The competitor, IFTTT was always more about automation than workflows – it just took Microsoft three years to realize it.

Other Features by Microsoft

Power Automate goes RPA (Robotic Process Automation)

Having said earlier, Microsoft revealed a new feature RAP in Power Automate, which is known as UI flows. UI flows are now available in public preview.

The RPA eliminates the manual processes involved in automated workflows that record and playback human-driven interaction with software systems that don’t support API automation. Since Power Automate comes up with pre-built connectors for more than 275 apps and services that do support API automation, Microsoft claims it now has an end-to-end automation platform that can reinvent business processes for workload across industries.

Power Virtual Agents and AI Builder

If the requirement of needing some coding experience for UI flows concerns you, you will be relieved to hear about the Power Virtual Agents. It’s now available in public preview.

Power Virtual Agents allow the different functions in your company such as customer service, sales, marketing, finance, HR, and so on, to create bots with a guided, no-code graphical interface. Think of it as democratizing bot creation. There is no need for any data scientists, developers, coding, or AI expertise. Because Power Virtual Agents are part of the Power Platform. You can easily use the pre-built connectors to allow your bot to communicate with your backend or other systems or call and API.

As a matter of fact, Microsoft has revealed more no-code options in the form of AI Builder on Power Platform. Additionally, the Power Platform also has new prebuilt models in public preview:

  • Key Phrase Extraction – analyzes the main talking points from your text.
  • Language Detection – analyzes the predominant language from your text.
  • Text recognition – extracts embedded printed and handwritten text from images into machine-readable character streams.
  • Sentiment Analysis – detects positive, negative, neutral, or mixed sentiment in social media, customer reviews, or any text data.

With AI Builder, organizations can tailor AI scenarios for their specific business.

Security Improvements and Teams Integration

As per the above statement, Power BI is getting more security features with the following new capabilities.

  • Able to analyze and secure user activity on sensitive data in real-time with alerts, session monitoring, and risk remediation through Microsoft Cloud App security.
  • Allow security administrators who are using data protection reports and security investigation capabilities to leverage Microsoft Cloud App Security to enhance organizational oversight.

Moreover, with Power Platform, Microsoft is trying to collaborate its workplace tools and Microsoft Teams. Now, Power Platform dashboards, app & Power automation are available within Teams. And bots can be accessed through conversations. Additionally, PowerApps developers can also publish their apps directly into their company’s app library within Teams. New Power Automate triggers and actions are now available for common team and personal tasks.

Impact of Power Automate on Your Business

Using Power Automate in your business will surely take it to the next level. It will change the way you interact with your business.

Let’s go through some of the advantages of how your business can benefit from Power Platform.

Enhances Productivity

Your team members can create time-saving workflows for everything while using hundreds of pre-built connectors. This workflow includes individual tasks to scalable systems You can save time, improve your organization, and work more efficiently by automating repetitive tasks.

Streamline Repetitive Tasks

Power Automate notifies you if you receive any high-prioritized email or tweet or message from the receiver. It also sends a template to those you don’t need to review. This ensures that you never miss any single update and stay in touch with your clients while you are engaged in your personal life.

Easy and Quick Data Sharing

By connecting apps and creating flows to copy data from one folder to another, you can easily share files. Even, if you integrate Power Automate with Common Data Services, it will help you store and manage data used by business applications.

How Can You Reap the Benefits?

If you are implementing Power Automate, there are endless possibilities for your business. To reap the benefits, you must create the necessary workflows that keep the track of email attachments, get action items approved quickly, stay on top of relevant emails, and monitor brand-related posts and events on social media.

So, if you are also planning to transform your business with the help of Microsoft Power Platforms such as Power BI, PowerApps, and Flow, then hire PowerApps developers from us. Contact us and will discuss your specific business needs.


Microsoft rebrands Flow to ‘Power Automate’

That’s exactly what we do

Contact Us



Author image

Tejas Patel

Tejas Patel is a Co-Founder of Concetto Labs and he have 18+ years of technical experience in building high quality and scalable Web & Mobile Applications.

Why Our Client Love Us?

  • Fast kick-off
  • Agile Ready
  • 98% Client Retention
  • 360-Degree solutions

Our integrity and process focuses largely on providing every customer the best recommendations for their respective business. Our clients become recurring customers because we always go beyond their expectations to deliver the best solutions.

Get In Touch
Mr. Sieva Savko
Customer for over 4 years Mr. Sieva Savko Norway

Concetto Labs have provided us with a tremendous amount of help. Their competence in various IT fields led to a positive outcome while facing different challenges. A lot of value was given by their helpful professional staff. To describe this company in three words: effectiveness, collaboration, trust. I would also like to personally thank Mr. Tejas Patel for his positive, friendly, and highly competent approach. The all-around support provided by him made every task at hand a no-brainer.

Miss. Caroline Jack
Customer for over 4 years Miss. Caroline Jack South Africa

It has been an absolute pleasure working with the Concetto Labs team! We have worked together on a few projects now, all of which have been successful. You can rely on good communication and response times from these guys. And they go above and beyond to ensure that the result is achieved. Because of their great service, they have become an integral part of our business and we will continue to use them going forward.

Mr. Richard Bartlett
Customer for over 3 years Mr. Richard Bartlett United States

Concetto Labs is a group of incredibly talented individuals. They are very responsive and communicate with you each and every step of the process. I worked with Manish Patel throughout the entire process and must say that I have never conducted business with a more honest and professional individual. Together with his team, Manish created exactly how we envisioned it to be. Thanks for all of your hard work.

Mr. Conrad Abraham
Customer for over 2 years Mr. Conrad Abraham United States

Concetto Labs team is my go-to for any simple or complex development projects. They have risen to the challenge. Great project management, communication, and super quick turnaround. I’ve done multiple projects with them and don’t plan on changing that.

Mr. Edward Chin
Customer for over 4 years Mr. Edward Chin Canada

Concetto Labs was able to bring my complex idea to life. Throughout the project, Concetto Labs maintained constant communications and was always professional - considering I had no experience in what I wanted to create their welcoming attitude, patience, and knowledge in the field created the perfect environment to work in. I was so impressed with their work that I've kept them on board as my go-to experts. Thanks for the worthwhile experience and the breathtaking product.

Karuna Govind
Karuna Govind CTO & Co Founder (Coupay) London, UK

We started working with Concettolabs due to the influx of work on mobile (Flutter) and frontend (React.js). It's been fantastic working with them. Good, consistent communication and good quality of work means they may be our first choice for many projects to come.

Arunabha Choudhury
Arunabha Choudhury Director (Fuzzann Technologies Private Limited) India

We are a healthcare IT company and wanted to build a Mobile Application for both Android and IOS using Flutter. The Concetto Lab team has been very patient with our project requirements and made sure all our queries are answered. It was a great show of professionalism and customer relationship. Even during the project, the team was very accommodating of all the changes we requested. The project was delivered successfully and we deployed the app in the Android Play Store. Overall, the entire process has been very transparent and the team was able to deliver exactly what we had envisioned the project outcome to look like.

Good Firms Clutch App Futura Microsoft Associate Mobile App Top Developers Gesia
Are you enjoying reading what you see?

Feel like discussing more about this with our Sales Experts? Click on Create Similar Button.